&Tradition

&tradition is a Danish design company established in 2010 by Martin Kornbek Hansen, the Copenhagen-based design studio is influenced by their Nordic heritage and their founding principle is combining tradition and innovation. handpick design talent and production facilities internationally and across the ages, over the years they have collaborated with numerous knowledgeable designers who bring their ideas to life. Their designers aim to reshape, redefine and reinvent materials, techniques and forms, creating a unique position in the international design market.

The Danish brand expertly combines reissued mid-century designs, like Verner Panton's Flowerpot range, and new contemporary designs, such as the Montera Table Lamp. The result is a perfect example of Danish design and expert craftsmanship, &Tradition can integrate functionality and aesthetically pleasing design - with people and the planet at the heart of everything they do.

"We want to connect with the old masters while giving space to new designers to define what will become future classics. We see a kinship between the old masters, who were avant-garde in their time, and new designers creating the ground-breaking icons of today" - Martin Kornbek Hansen