BIG is a design collective that was founded by Bjarke Ingels in 2005. The studio is comprised of a group of architects, designers, and thinkers who together create modern and simplistic designs that aim to revolutionize everyday life. An example of this would be the
Keglen collection that was designed by Jakob Lange who is part of the BIG Ideas group. This collection demonstrated the precision, skill, and thought processes that go into designing a functional yet aesthetically pleasing light.
The founder of the group, Bjarke Ingels, believes in the idea of information-driven design as the driving force for his design process. This can be seen in the design of the
Alphabet of Lights collection that uses simplistic designs to provide better lighting solutions for everyday life.
"I founded the company and I’m the creative leader, but I’ve never kept it a secret that I work with great, gifted people. Of the partners at BIG, about half were interns in the early days of the company, so we’ve been together for a ridiculously long time. We’ve developed a culture through friendship and collaboration that’s very strong." - Bjarke Ingels
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