Winnie Lui

Winnie Lui is a Hong Kong-based creative with a unique blend of expertise in fashion styling, photography, and custom jewellery design. A graduate of Central Saint Martins in Fashion Communication and Promotion, Lui draws inspiration from the small, overlooked details of everyday objects, transforming them into imaginative and highly detailed designs. Her creative journey has led her to collaborations with prominent figures such as singer/actress Gigi Leung, and she has worked under renowned photographer Wing Shya.

Lui's exclusive partnership with Innermost resulted in a fusion of fashion and product design, where her love for jewellery and craftsmanship is evident in her imaginative lighting creations. Each piece speaks to her meticulous eye for detail, combining playfulness with elegance.