Daniela Puppa is a versatile Italian designer celebrated for her innovative work across multiple disciplines, from lighting and furniture to fashion and accessories. A graduate of Politecnico di Milano, Puppa began her career with editorial roles at renowned architectural magazines such as Casabella and Modo, where she engaged with avant-garde design movements, including Alchimia and Memphis. This early exposure to experimental design set the foundation for her eclectic, boundary-pushing style. Her long-standing collaboration with Fontana Arte in the 1980s led to iconic creations like the Prima Signora floor lamp, known for its timeless elegance and refined silhouette.
Puppa’s career reflects a unique blend of Italian sophistication and playful experimentation, often incorporating organic elements and minimalist forms. Her approach to design emphasises both functionality and visual appeal, creating pieces that are as much art as they are utility. Through her work with luxury brands such as Dior and LVMH, Puppa has further honed her style, blending modern aesthetics with classic Italian craftsmanship.