ADDI Design Studio

ADDI is a multidisciplinary design studio based in Sweden, it was founded in 2008 by Andreas Karlsson, Johan Isberg and Karl-Magnus Lillqvist Sjoberg when they studied design together at university. The trio place a particular focus on product design, furniture design and brand identity. Each creation is playful and evolves from the four pillars of their business; inspiration, interaction, ideation and innovation. Their work conveys a sense of curiosity and several of their projects have garnered international attention and been recognized with design prizes. Although their designs must portray a certain kind of aesthetic, ADDI ensure that every single lighting solution or piece of furniture they create must focus on human centred design. ADDI's creations perfectly combine fun and energetic design with functionality - resulting in hugely successful, award winning pieces.

"We created the foundation of the company as design students, not far from where we have our studio today. We were naïve and didn’t know any better, so we figured why not try to run our own business? That curious mindset is still something we aim to preserve. Now over 15 years later it feels just like we’ve just started, and each day is a new opportunity to evolve, learn and have fun.” - Andreas Karlsson