Pablo was founded in San Francisco in 1993 by Pablo Pardo, a Venezuelan-born industrial designer who grew up in a family of artists and engineers. With this upbringing, Pablo Pardo has created a brand that values simplicity and utility. This American contemporary lighting brand puts the emphasis on the 'less-is-more' mindset and instead highlights the skill, craftsmanship, and material used within its products. A common thread linking all of Pablo's products is 'valuing permanence and sustainability, discarding the disposable mindset'. This demonstrates how long-lasting and timeless Pablo Designs are as they work to make their manufacturing processes more sustainable.
The philosophy behind the Pablo brand is 'its mission to create designs that deepen the relationship between objects, their users, and their environments'. They strive to achieve this mission by transforming any environment with light and creating long-lasting lighting solutions for 'a lifetime of illumination'.