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Unexpected Red Theory: A New Trend

9 August 2024

HAY Pao Portable Lamp

The Unexpected Red Theory is the process of adding a pop of red to any interior in order to make it more visually appealing - especially in spaces where you think it may not match. Although this may sound like a strange suggestion, many interior designers argue that shades of red should actually be classed as a neutral colour because they have the power to go with anything. Bold colours are truly having their moment currently, especially in the warmer summer months, but this trend allows you to incorporate any shade or hue, so you are not solely restricted to a bright cherry red - there are numerous examples of designers using deeper maroon or burgundy colourings.

&Tradition Flowerpot VP3 Table Lamp

Lighting is a great way to add a touch of red to your interior without drawing the main focus away from the larger elements of your space. Red table lamps are a great way to add colour to bedside tables or side tables, floor lamps can adorn almost any room in your home for a vibrant hue, portables add a hint of pigment to coffee tables or shelves and wall lights can help to brighten up plain or empty walls.

The concept of the unexpected red theory is something that has been used in interior design for quite some time. The process of adding red to your environment makes the space more cohesive as well as uplifting, as in colour theory reds are associated with warmth and energy.


How do I style Unexpected Red?

Red is an excellent choice in interior design because it can match almost anything. Red has the longest visual wavelength of any colour - with so many varying shades to choose from, the colour pairings are seemingly endless. So, your chosen finish will depend on the atmosphere you want to generate. For example, pair bolder tones with cool shades for a dynamic effect or deeper reds with warmer colours for a cosier feel. Choosing the right intensity of red is crucial for a cohesive interior, so using a colour wheel and researching which colour palette works best for you is essential.

In moderation, bolder primary reds work well in children’s rooms, while more sophisticated, darker reds make welcoming backdrops for dining rooms. Scarlet reds with a touch of orange in them, offer a cosy yet fun appeal for living rooms. The key is to keep the red to a minimum but make sure the components count. Your red accents should stand out, add contrast and create a playful focal point, breaking through the existing colour scheme. Unexpected red is an instant pop of fun we can’t help but notice and enjoy.



Our Top Picks:

Browse our collection of lighting solutions that utilise bursts of red, creating an energetic modern environment and leaning into the unexpected red theory!


The range includes table lamps, portable lamps, floor lamps and pendant lights.



There are no rules when it comes to the Unexpected Red Theory, the aim being to brighten up your space in any way you wish, using one of the colour's many shades. Often appearing and disappearing at the drop of a hat, online trends seemingly appear out of nowhere and shortly disappear. However, this particular trend is timeless, so at David Village Lighting, we are certain that it is not going anywhere any time soon!


Our collection of unexpected red lighting spans a range of shades, styles and applications. For more information or a personalised quote don't hesitate to contact us.

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