ByMars

ByMars is a Stockholm-based furniture, lighting and product design studio, founded by Mars Hwasung Yoo in 2010 - the same year, he was awarded the Young Swedish Designer of the Year. Hwasung Yoo is a Korean designer who studied Industrial Design at Konstfack and The University of Seoul, he is also the Design Director at AGO Lighting. He has won numerous awards including the 2012 Elle Deco Lab Talent Designer, the 2009 Bolt Design Award and the 2012 Next Generation Design Leader.

The work of ByMars focuses on the contextualization of existing products and is the embodiment of authentic and high-quality Korean design, with a mixture of Scandinavian influences. The ByMars studio has exhibited both domestically and internationally. In Sweden, their work has been displayed at Stockholm Furniture Fair’s Greenhouse, and at Formex. They have exhibited at Milan’s Spazio Rossana Orlandi, Le Lieu du Design in Paris, and the Korea Foundation in Seoul.

“Objects can be used in different ways. By shifting a component or the usage of the object, it can break conventional perspectives and create another value.” - Mars Hwasung Yoo